"In a hole in the ground there lived a hobbit." The Hobbit, J.R.R. Tolkein.
"I marmaladed a slice of toast with something of a flourish, and I don't suppose I have ever come much closer to saying 'Tra-la-la' as I did the lathering, for I was feeling in mid-season form this morning." Stiff Upper Lip, Jeeves, P.G. Wodehouse.
"'Admiral's compliments, and you're to come to his office right away,' Midshipman Staley announced." The Mote in God's Eye, Larry Niven & Jerry Pournelle.
"'And by the way,' said Mr. Hankin, arresting Miss Rossiter as she rose to go, 'there is a new copy-writer coming in today.'" Murder Must Advertise, Dorothy L. Sayers.
"There was nothing to do after I wrapped up the Case of the Perilous Pixies." Bitter Gold Hearts, Glen Cook.
"A pale horse seen a mile away at sunrise means the night is over." Sharpe's Company, Bernard Cornwell.
"Once upon a time the AM radio dial grew sticky with a sickly sweet confectionery masquerading as rock 'n' roll." Bubblegum Music is the Naked Truth, Kim Cooper & David Smay.
"My name is of no importance." X-Ray, Ray Davies.
"His followers called him Mahasamatman and said he was a god." Lord of Light. Roger Zelazny.
"I didn't go to the Library of Congress searching for Sandy Koufax." Sandy Koufax, a Lefty's Legacy, Jane Leavy.
Edited to note that these are not necessarily my ten favorite books (although The Mote in Gods Eye and Lord of Light are certainly on that list), but they are all books I enjoyed.