DXMachina (dxmachina) wrote,
DXMachina
dxmachina

The Downturn Claims Another Victim...

No bailout for Zima.

Chief Marketing Officer Andy England says the decision was due to weakness in the "malternative" segment and declining consumer interest.

Malternative?

Somewhere under my kitchen sink is an ancient bottle of Zima Gold, the abortive attempt to add a beverage to the malternative segment that tasted sort of like what you'd get if you made a whiskey and soda with Moxie.
Tags: beverages
Subscribe

  • Opening Day Approaches...

    Matt "the Bison" Kemp helps Abby on Sesame street in the Cutest. Video. Ever. As a side note, Vin Scully once dated Joan Ganz Cooney, In fact,…

  • Jersey Bound

    Heading to Jersey for the weekend to visit mom and family in general. Mom is doing well and spamming folks with her laptop. Have remembered to load…

  • Sign from on High...

    Even the gods think Vin Scully is the best baseball announcer ever. I mean, really, what are the odds of a rainbow showing up over Dodger…

  • Post a new comment

    Error

    default userpic

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.
  • 1 comment