DXMachina (dxmachina) wrote,
DXMachina
dxmachina

The Downturn Claims Another Victim...

No bailout for Zima.

Chief Marketing Officer Andy England says the decision was due to weakness in the "malternative" segment and declining consumer interest.

Malternative?

Somewhere under my kitchen sink is an ancient bottle of Zima Gold, the abortive attempt to add a beverage to the malternative segment that tasted sort of like what you'd get if you made a whiskey and soda with Moxie.
Tags: beverages
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